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(03)Case study · Software

College Prep Basketball

Recruiting and development for student athletes

Discipline
Software
Built with
Next.js, Marketing Site, CMS, Lead Gen
A basketball player rising for a one-handed dunk, in black and white
College Prep Basketball · collegeprepbasketball.com

(01) Overview

Awebplatformforabasketballtrainingandcollege-recruitingprogram.Thesiteshowcasestheprogram,surfacesathleteprofilesandeventschedules,andgivesprospectivefamiliesaclearpathtosignupandengagewithcoaches.

  • Modern, mobile-first marketing site
  • Athlete profiles and program showcases
  • Lead capture for tryouts and events

(02) The challenge

The College Prep Basketball program needed a credible online presence to reach families, college recruiters and prospective athletes. Their previous site was hard to update, didn't surface athlete success stories, and made it difficult for parents to find tryout dates or contact coaches.

(03) Our approach

We designed and built a fast, mobile-first marketing site that puts the program's story, coaching staff and athletes front and center. Content is managed through a structured CMS so coaches can publish event updates and athlete profiles without touching code. Lead capture forms feed directly into the program's intake workflow, and the site is built for speed and SEO so families discover it through organic search.

(04) Results

Whatshipped.

  1. 01Mobile-first responsive design across all breakpoints
  2. 02Structured CMS for coach-managed content updates
  3. 03Integrated lead capture for tryouts and camps
  4. 04SEO-optimized for local and recruiting search
  5. 05Fast page loads with image optimization and CDN delivery

(05) Features

01

Program Showcase

Hero pages telling the story of the program, coaching philosophy and what athletes can expect.

02

Athlete Profiles

Highlight current and past athletes with stats, achievements and college commitments.

03

Event Calendar

Tryout dates, camps and tournament schedules that families can browse and register for.

04

Lead Capture

Inquiry forms tied directly to the program's intake workflow so no prospect falls through the cracks.

05

Coach-Managed Content

A structured CMS lets coaches publish updates without touching code or waiting on a developer.

06

SEO & Performance

Fast load times, structured data and search-friendly URLs to drive organic discovery.

(06) Stack

Frontend
Next.js
TypeScript
Tailwind CSS
Responsive design
Content
Headless CMS
Structured schemas
Image optimization
Forms & Leads
Form validation
Email notifications
Spam protection
Infrastructure
Edge hosting
CDN
Analytics

College Prep Basketball is live. See it for yourself, or tell us about the product you want to build.

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Field notes

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Studio

Anchorage, Alaska

61.2181° N

149.9003° W

Anchorage--:--AK

Mon to Fri, 9:00 to 17:00 Alaska time

Contact

(907) 764-6693dave@komplexstudio.com

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